I recently started a new job as an account director. Last I switched jobs, I was an AE, so while I was proactive nobody expected me to just instantly know what to do, I was given tasks. I’m having trouble finding my footing. I am confident in my account management abilities and financial acumen, but I don’t know the client nuances and their processes, and I also don’t want to overstep but also really want to try and step in. Starting a new job at a new level is harder than I thought!

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This is typical PR agency life. Chaotic and no onboarding. I prefer structure so I feel your pain and think it is a major gap for agencies. I’d suggest proactively building your own onboarding. Set meetings with key team members to brief you in different areas / talk you through processes, ask questions. One thing I’ve seen is a doc outlining details and nuances around each client, deep dive on their business etc. Just be clear and direct about what you need! Also if your responsible for leading a team, talk to each person, identify what’s blocking them / where they need support, talk to clients and do the same - then map out what problems you can solve, where you can step in and take on tasks, how you can help guide the team.

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AE to AD is a big jump and you’ve skipped a few roles in between. I would be honest and upfront about where you feel you need to learn and set realistic objectives and a plan to achieve them with your boss.

No I had promotions in between

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