I spent 20 minutes explaining why switching to us could save someone money. Covered the broadband. Covered the speed. Covered the switching credit.
Customer looked at me and said: "Yeah but changing passwords sounds like effort." 😭 What is the smallest reason someone has given you for not switching?

likefunny
Posting as :
works at
You are currently posting as works at

I’ve changed providers on my own 3x in 2 years… it’s as simple as taking your old router offline, naming the new one the same and changing the password to the same… it’s plug and play after that…

Did you tell them that?

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I have learned that what feels simple to us does not always feel simple to customers. I have had people reject a genuinely good deal because they did not want the hassle of changing anything.

What is the advantage for the client to switch to your company? Sounds like you didn’t effectively differentiate your product. Switching providers to save money isn’t always the best option.

I think that is fair to an extent, but sometimes the objection really is the effort rather than the value. I have seen people admit a switch would benefit them and still stay put because familiarity wins.

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