I was late to the game, and didn't get into graphic design and advertising until my mid 30s. Now I'm over 40 and I feel stuck on the bottom rungs. Any tips?

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Same for me but I’m in my 50s. I find that when I feel pinned down by the game, I try to add another tool to my box. I taught myself html+css & that opened up new avenues for me. I also found that I absolutely love what I do so that brings me joy. I have no interest in managing people, just love designing. I’ve defined what makes me feel successful and it’s not necessarily what some agency thinks is successful (since I don’t play politics). Find what really makes you happy & do your best to improve yourself in it. It will give you satisfaction

likeupliftingsmarthelpful

All the commenters are speaking to the same direction. Being later to the game, you should use your maturity & determination as a competitive advantage. Seek to stay very sharp & always moving forward. Use your energy this way instead of trying to “climb the ladder” of people & team management. There is nothing wrong with those things, but it is simply an inefficient use of your time at this stage. Focus on being continually better at delivering relevant work using contemporary software. Become known as someone who really delivers the goods consistently. Indeed, earn the right to be choosy about the work you do.

likesmarthelpful

Keep building and pushing your personal brand. Expand your toolset. Make yourself available and open to work you normally wouldn't do, challenging yourself. Find a senior designer/director to watch/follow/learn from. Stay humble and hard working. Hard work pays off. Don't let those that will be threatened by your work ethic pull you down.

likesmart

Didn’t get in the industry until 30, had to make very strategic moves every 2-3 years to make up time, but it’s doable and I say that as a WOC. Also, consider the market, you may have an easier time making larger leaps in title in a market like Austin or Atlanta instead of NYC.

Also, network and network some more. That’s where you can build a deeper network that’ll help you hear of new opportunities and they can advocate on your behalf. If you don’t have one, find a mentor. They can help you hone both your on the job skills as well as some of the more nuanced social skills you need to try to climb the chain.

Don’t get discouraged! You’ll get there!

likeuplifting

Learn Sketch really well and dabble in UX.

likehelpful

39 year old chiming in here; I relate to what many others in here are saying. I enjoy the craft and have never had any desire to go into management or art direction. Get a subscription to Lynda or MacProVideo and check out the tutorials on there. Even with the software we use everyday (Photoshop, Illustrator etc) things change with every version, and the more tutorials you watch the more tricks you’ll learn to enhance your workflow. Dabbling in 3D, UX, HTML etc will absolutely keep you mentally sharp as well. Most hiring managers would much rather have someone in their 40s who is willing to go the extra mile to stay ahead of the curve with the software than someone in their late 20s/30s who has plateaued. Good luck!

likesmarthelpful

Raise your hand for new opportunities like projects or new business pitches. So much depends on relationships where people can vouch for your skills and ability. Good luck!

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Be open, be collaborative, be willing to out pace your co-workers and you and your unique perspective will shine

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Got into the biz around 40 with other marketing/consulting experience behind me. I have been very choosy about where I work and when I make moves and why. To me, the key is having a goal and working towards it. A mentor at another company can be very helpful

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I’m 61 with 20+yrs under my belt. Still love the business, but the business doesn’t love me back. I’ve freelanced most of my career and have 8 years of agency experience; Fallon McElligott, TBWA/Chiat, Team One/ Saatchi &Saatchi. I’ve been a partner of a creative consortium and had my own clients. I’ve learned Sketch as well as Photoshop, InDesign, etc. Everything about this industry has changed, including the importance of understanding the value of experience, big ideas, and refining your craft. The recruitment process is broken and the industry is ageist. I never stopped working, not thru my pregnancies or after my son’s went off to college. I always believed my work would speak for itself. Sadly, that has not been the case. It’s who you know, not what you’ve produced. Now I’m taking my own advice; I’m playing catch up with networking, mentoring younger women in the workforce, reaching out on platforms, such as Fishbowl.

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