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It's important to maintain healthy relations between the two, because you want to have a steady and reliable business on both sides. The customer isn't always right, but suppliers that try to accommodate customers are more successful. It's a tough balance.
The notion of "the customer is always right" is a well worn adage but in the realm of supply chain management, it's more a guiding principle than an absolute rule. In an ideal world, the relationship between suppliers and customers is mutually beneficial.
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This is a tough one. On one hand you have to stay professional but on the other, the customer isn’t always right.