I'd love to hear people's thoughts on the relationship between suppliers and customers. Who should defer to or coddle who, or should there be absolutely equal treatment? Is the customer always right, etc?

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It's important to maintain healthy relations between the two, because you want to have a steady and reliable business on both sides. The customer isn't always right, but suppliers that try to accommodate customers are more successful. It's a tough balance.

The notion of "the customer is always right" is a well worn adage but in the realm of supply chain management, it's more a guiding principle than an absolute rule. In an ideal world, the relationship between suppliers and customers is mutually beneficial.

This is a tough one. On one hand you have to stay professional but on the other, the customer isn’t always right.

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