idk. I’m not sure if i I love what I do anymore. I surely loved what I do years ago and am good at it. I think the constant pressure of having less and less budget along with and the higher and higher output demands is starting to crush me. Maybe the expectation of me always being able to “make magic happen” is weighting too much on me. I’m not a magician, Im just somebody who works extremely hard but even then it crushes me to have to tell my creatives “sorry we can’t afford all these” 💔

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I think producing has always been a terrible job. You’re valued based on your ability to make creatives happy and employed based on making clients happy. You sit in the middle of two often competing forces with no real agency of your own. You don’t set the budgets or timeline and you have no say over the creative ideas or their scope. Which makes it deeply difficult and often frustrating.

Add to that increasing pressure on budgets and expansion of deliverables and you have a real recipe for burnout.

Unfortunately it’s not going to get better. The demands are increasing while the money is shrinking. Agencies have less productions which means more and more pressure to make this one good. Add to that the agency pressure to in-house production and keep that money or turn production into a profit center means less stability and more politics.

I would suggest trying a new agency. Go for the one you think would be the best fit for you, but also start planning an industry exit if your ideal job turns out to be more of the same. The good news is that a producers skills are more transferable than almost any other role at an agency, so you will be okay.

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thank you!

Get out while you still can!!! It doesn’t get better!

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