If Smuckers was a consulting firm, would it be big 4, MBB, or boutique?

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Looks like it's gonna taste like flavored cigarettes! #altria

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Tbh looks like the PwC logo to my drunk butt

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It’d be PBJ

That type of logo is for your “weird uncle” non-prestigious boutique

I read a case study about how last time Smuckers rebranded their sales plummeted because old folks didn't want the branding to change.

Or maybe they didn’t recognize it! My mother has this problem - she remembers the packaging more than the words, so new labels really throw her off.

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