Related Posts
After 2 rounds of interview (1 hour each) , Deloitte usi hr is telling me that due to organisational restructuring the offers are on hold. Got a salary discussion call last Thrusday (no pre hire survey) . Last working day in a week. Any suggestions? Cloud Data engineer CBO unit Deloitte Deloitte USI
Any tips on how to start and prepare my MBA Application? I don’t plan on applying till 2022 as I want to attend in 2023. What are things I can do to prepare now in order to have a strong application?Background: I’m aiming for HSW, M7, and top 15. I’m currently a Staff at EY within Business Consulting. I graduated from a Top 25 Business Undergrad - majoring in Finance and minor in Advertising with a 3.71 GPA. I want to pivot towards PM or Corporate Strategy in Tech, at Toyota, or Nike. TIA!
Additional Posts in Advertising
Dunkin or Starbucks?
What guille vega is up to these days?
New to Fishbowl?
unlock all discussions on Fishbowl.
I've never seen anything like what I'm seeing in agencies today - leaders are really quick to slap fancy titles on very junior team members just to retain them. Unfortunately, they're creating a situation where people become more attractive on the job market so they're actually less likely to retain them. I have a feeling it's related to constrained salaries and thinking, "if I can't give more money, I can recognize them with a fancy title". But that's not doing anyone any favors.
Organizations that do this invariably find themselves very top heavy after a while and then have to purge large swaths of “Senior level” or “Director level” people when the market shifts and they can’t afford to keep them all.
I feel like I’m the only creative who hasn’t experienced title inflation and it’s killing me.
Because the people who have been in the industry more than 5 years actually know what these titles mean.
Rising Star
It’s so agencies can validate higher costs for clients
The title is for validating higher costs but the practice is actually to drive better margins because these younger people aren’t getting raises commensurate to what the agency is charging
Seeing this everywhere with Gen-Zers. Also, at my last tech gig, we had someone with 0 YOE apply for an entry level position and ask for $180K base.
I would say it’s non-existent for a junior marketing designer.
Also if you read above—the pay was both listed in the job posting and discussed with her on the screening call.
Yeah I’ve seen seniors with only 5 years of experience lately. But officially. They didn’t just give themselves the title
Sucks for those of us who actually have 10 years experience and are competing for the same titles/salaries as recent grads. I keep getting paired with twenty-something copy writers for projects and having to explain basic industry concepts to them
ME TOO
You’ve been at 12 agencies in 10 years?! Less than a year at every agency??
Full time at 5 agencies, freelance for the rest!
Yes a lot of this is youthful arrogance but the other half is that salaries are too low to fucking live on. Senior/mid-senior salaries are doable but junior ones are outright not feasible in a major city without heavy subsidization or awful living arrangements.
Anyone from 2020 calling themselves a senior or acd can get fucked
Very on brief for gen z
Juniorization has been around for a far longer time that just Gen Z - the practice of pushing out older more experienced people (ie more expensive) in favor of younger less experienced people (much cheaper!) and then selling their inexperience as expertise with a faffy title. Younger less experienced people are also easier to control, have fewer expectations of upper management and (usually!) provide good enough work product that the client isn’t inspired to go through the pain and agony of finding a new agency. And the agency gets to pocket a bigger margin on their time because what they charge the client hasn’t changed.
As a gen Z who has recently changed my LinkedIn job title to Art Director despite that not being my title on paper, in my experience it was because of the scope creep in my position. I'm a 1-man show in my company that has absorbed the work that should be done by an entire team, but the company doesn't have a job title for me besides "graphic designer". I can't speak for other's but I wonder if they could be in similar situations.
This is not supposed to be the norm OP. Good agencies know how to use designers appropriately and motivate designers to do the best works.
They’re getting the title with no money. It’s the way agencies can keep good people at no cost (at least for a bit).