If you’re submitting a web series to Cannes Lions - do you also need a case study video? Is it a must have?

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If you are entering anything beyond film category, it requires a case study if you would like to have a chance to win.

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Those judging the shows want to go through entrees quickly so they can enjoy their free time. A case study video can only help you.

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It’s quite the opposite. But because of the large amount of entries, it’s humanly impossible to have the time and watch everything, so the case study it’s your 2min chance to convince if the idea is good enough. Tip, you actually have 15sec.

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Most categories require a case study but the category will come with requirements.

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I’m seeing case study videos as optional content across the board. Which makes me think it’s recommended.

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It will be optional. But again, unless the series you made it’s very successful and everybody knows about it before getting to the show as a winner contender eventhough you would like to send a case study just in case. DM me if you need help.

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