I’m always looking for new ideas to drive product adoption. What’s a growth strategy that’s worked for you that maybe isn’t so obvious or data-driven?

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Additional Posts in Product Marketing

I have my first interview for a PMM role coming up on Tuesday at a tech startup. Would love some insight into a typical interview. What questions can I expect?

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Planned a really exciting marketing campaign and got leadership on board. Then the product lead killed it, said it didn't fit with the product vision. Need negotiation advice to convince her- thanks!

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Product marketing managers that work in an established/growing tech companies, what’s your day to day at work like? I’m currently a PMM with an early stage startup wearing multiple hats. I’m curious to learn the difference between PMMs at early stage startups and growing/established companies.

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Has anyone here transitioned into product marketing from a PR role or some similar area like content marketing, brand, or creative? How did you make it happen?

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We are thinking about getting Marketing Salesforce Cloud. I’m struggling to put a plan together that shows some thought leadership. I keep getting wrapped up in the tactics. Help!

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Does anyone have a preferred project management tool to help track GTM strategy and risk?

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Any good books or articles worth reading on product marketing and analytics? I come from more of a technical and general product management background, so I personally feel like I lack on the marketing side. Like Search engine optimization, etc. Thank you.

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Dick's Sporting Goods Just moved to the Pittsburgh area, is there anyone here from PNC , American Eagle Outfitters , or Dick's Sporting Goods who could inform me in the pay scale for your product managers? Thank you!

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Has anyone ever built a voice of the customer program? Want to hear about your experience: processes and tools put in place, stakeholders involved, how to socialize findings. Thanks!

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I'm two thirds through the PMA Core Certification, and the info is great but the tests are a joke. They need to contract with an educator that specializes in testing and assessment to come in and develop exams that actually measure if you know the material. The bad test design devalues the certification. Not to zero, but I definitely will not be proud to have earned it. It just means I had $1300 and sat through 15 hours of video lectures.

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Who does the Director of Product Marketing typically report to (besides the CEO in tiny startups) ? VP of Marketing? I can't imagine it would be housed under Product/Engineering...

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What are the FinTech Marketing Manager salaries in the states?
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What should I pay a part time PMM at a Series A funded, Y Combinator-backed Fintech SaaS startup working 20 hours a week whose job it is to assist the CMO (me) with setting up and managing a product marketing function? This person will be the 7th hire, the second marketer, and will grow into a full time role (if they want it) as we scale. I myself just completed PMA's Product Marketing Core Cert, but I can't do it all myself and run Demand Gen and Mar Ops. Also HM experience should I require?

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any insight into how a pmm skillset is different from a brand strategist one? of course the pmm applies insights to and influences the product, but it seems like a lot of the core elements - research, understanding the user, generating insights, developing messaging and angles to speak to them, etc are super similar. interested in transitioning and I want to understand where my gaps are!

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I have an offer from TikTok and Microsoft. TikTok is higher pay but worried about work life balance. Both jobs are product marketing. Help!!! Should I go for the $$$$?

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Any advice for someone with 5YOE in strategy consulting with finance background wanting to switch into PMM? PMM role interests me, but since I don’t work in tech space currently, I’m wondering where to start or if I could even switch over without taking a more junior role/a pay cut

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Should I take this role?
Pros: 50k bump, company is full remote, no time tracking software, unlimited PTO, 10k in quarterly bonuses, vertical move in responsibility and title, will set me up for future roles in different companies with the title I am looking for (so strategic move)

Cons: Its a startup, the solution they offer is adjacent to my desired industry, its a very small team so I wouldn’t grow my network as much, tech stipend for new laptop (but they don’t provide a work one)

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At Amazon, what is the difference between a Program Manager and Technical Program Manager? It looks like the Technical one gets paid about 25% more but not sure what roles/responsibilities they do differently. Amazon
Also how technical a background does someone need for a Technical Program Manager role?

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I have some questions about the PMA Product Marketing Core Certification exam. Is there a comprehensive final exam, or do you just have to pass all the module exams? What's the required percentage to pass?

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Best moves after becoming PMM? I've been in the role for 4-5 years now but looking to really challenge myself - I am not sure what the next leap would be other than moving into leadership or starting my own company. Thoughts?

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