I'm having a hard time setting up systems/ process to educate people about the existence of my business and showcasing the importance of the products. I’ve done social media channels, revamped the website 4 times and even spent a little on digital marketing ads. Any advice on what I may be doing wrong or something else I can try?

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Wow, this is way to vague to give any meaningful input on. Without knowing what type of product you have, what problem you’re trying to solve and what your target audience is, it’s really hard to make suggestions.

Having said that, I’d really look at making some customer personas. Who are your ideal customers. Really flesh them out, and when you do so, the correct approach to get their attention might become apparent.

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I’m a tech guy 9-5, but outside of that, love being creative and working on marketing issues. Feel free to DM me with any questions. This type of stuff is fun to work on.

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What's your website?

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Thank you so much for the feedback. This is extremely helpful and gives me a great place to start. I’ll have to spend sometime and do some research on finding solid ways to showcase what I’m selling and how it is of value.

Can you explain more on what you mean by the website isn’t designed optimally in a way that you’d trust? Or share an example of that you do?

You need a 6 month integrated marketing plan based on a series of campaigns, each with a specific target and goal. Your website is rarely going to get you business; it only exists so that your targets can learn more.

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Thank you, I work in PR as a profession so the other parts of marketing as a whole do not come to me naturally. I’ve started looking into the integrated marketing plan.

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