I'm interested in pursuing a career in performance marketing and would appreciate guidance on whether it's feasible to enter this field as a fresher with prior knowledge of SEO. Could you kindly provide any suggestions or advice on the steps I should take to effectively transition into this industry?

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Firstly, Spend a couple of months on YouTube learning Performance Marketing.

Ben Heath and Surfside PPC are some of the best channels that explain Performance Marketing very easily.

Do a few free courses and collect certificates and then apply for a short internship of 2-3 months in a Marketing Agency. It's very crucial you apply to an agency and not a product company.

An Agency will give you the most amount of exposure to various industries and you'll get to explore various types of campaign setups.

Good Luck!

smart

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