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How passionate are you about the start up? If it's a bit of a passion project, it excites you, you're willing to go the distance, you're comfortable with instability, it's a killer team, and it's your chance to get on a rocket ship, do it... but leave in the right way, ensuring you do not burn bridges and can still leverage connections down the line if you need them. If you need stability to keep you sane (some of us do!), like the resources an agency provides - HR, financial stability, training and creative resources, financial investments for subscriptions and licensing without batting an eye or making a case - etc, then maybe think carefully about the opportunity and make sure it's a good fit before you make any decisions. I generally find that pro/con lists are helpful in these situations, and inevitably your gut will tell you what you're itching to do.
How early in the startup phase is it? I refer to my new company as a startup even though they've been around 8 years now. They just raised $55 mil in series B funding and my salary is $30K higher than the agency I just left (where I was one of the highest-paid PMs by a boatload). So, point being: not all startups pay poorly. Also, the hours at my new company are traditional 9-5:30 and I will never have to work another weekend day. Priceless!
Will you receive RSUs? Will you be an integral member of the team? What's the market size? What's the exit strategy?
Working for a startup is a lot of work if you aren't passionate about it. You'll be making somebody else rich for worse hours and benefits
Similarly, long hours and pay won't be great. Make sure to look at the benefits, too. I've had quite a few friends work at startups that ran out of money, but that's how it is.