I’m tired of seeing “learn how to be a UGC creator / content creator!” everywhere on social media. It’s just a rebranding of the word “influencer.” Anyway, sorry to be a hater.

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Posting as :
works at
You are currently posting as works at

That’s okay, buddy.

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Well, yes. But also - the days of influencers posing with product is done. People want legit content. It’s no longer about a jacked dude or woman holding protein powder, it’s about beautifully shot, delicious looking recipes you make with the protein powder

I’m with you. Influencers always seemed like bullshit to me, at least me as a consumer. Same with these low rent “creators”.

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