I’m working on a brand where the Account SVP announced yesterday that the Account team will have final say on creative work. Without consulting the CD ahead of time.

My boss and I are going to work around this edict (read: try to ignore it). But it’s frustrating to have Account people try to do our jobs as well as theirs. It’s especially bad for copywriters because everyone thinks they can write. Sigh.

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Posting as :
works at
You are currently posting as works at

Maybe just announce that you’ll happily handle the client contact then.

likesmartfunny

Your CD should quietly reach out to the client him/herself, establish a relationship of trust, and start owning the relationship yourselves (on the DL until the client starts reaching out directly to you and your CD on their own).

likesmart

Is it for an auto client? Those are almost always account run. Hence the dismal state of car advertising.

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Tell the CCO.

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Going through this right now too. The account team basically gatekeeps the client and our creative “leader” is too much of a wuss to do anything. I hope it works out for you.

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Not at all. We are having a “creative summit”
In a few months where the creatives are planning to ask questions on the teams plan for the year. Hopefully we get answers.

It depends on which brief it is.

A banner brief, a social brief or a high profile brief?

Either you are at the wrong agency or the briefing itself is not important enough for the CCO or ECD to care.

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