::In response to a mag cover ad working in tandem with print ads within the same mag::

Client: But what if no one opens the magazine? We need to put it all on the cover.

Me: Sounds like a media prob

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This is the dumbest of all Client feedback. Used to hear it all the time when doing Print. ‘What if they don’t read the ad?’

If you don’t believe people read Print ads then your issue isn’t with the ad it’s with the channel. Don’t buy it then and stop wasting my time revising creative to quell your fears about the channel. Dumbass

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A close cousin to “what if people don’t have the sound on when our commercial airs?"

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Marketing Director 1- I don’t know if I am relieved or terrified that more than one client had this response. But my jaw did drop for a few seconds before I was able to gather myself with a reply.

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MullenLowe1- Oof. I had almost forgotten about that gem. *Almost*.

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