Instead of having an interview today, the senior strategists took the 30 minutes to explain to me why I should stay in my current role and will pick somebody with more experience for a junior strategists role. She contributes to how hard it is for juniors to break into strategy.

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Ugh I’m sorry. There is nothing magical or mysterious or special about strategy and the folks who gatekeep are insecure about their abilities.

Working with them would have been a nightmare so, sounds like you dodged a bullet. You’ll get the next one! 👏

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(also if you have questions about getting into strategy I’m happy to help any way I can, I came into it from a very unrelated field - send me a DM!)

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why does it feel so hard to move from media planning to strategy? I'm trying not to spend $$$$ by going back to school. I've read strat books, listened to strat podcasts, and had 1:1s with current strategist on different levels at different companies. I had to take a break from the networking and applying

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Move to digital marketing then move to digital strategy then move to strategy.

Oh, the struggle is real! Find somewhere looking for a comms planner.

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Also, sending you good vibes as you navigate interviews and hope you find something

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I recently broke into strategy from PR, feel free to DM me, would love to share my job searching experience!

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