interesting article in today's wsj around the shifting happening in the ad industry (sorry, it's behind a paywall) https://www.wsj.com/business/media/advertising-revolution-artificial-intelligence-data-mad-men-omnicom-interpublic-3c0c056b?mod=djemCMOToday

but it talks about how the ad industry is shedding creative jobs given the impact of AI and the rise in data and analytics to measure creative impact. i wish my company did more testing into using AI and creating our own imagery for our campaigns. the way we operate is still so antiquated. is anyone out there leaning into AI for their campaigns yet?

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I'm generally pretty skeptical about AI use, so I haven't been too disappointed that we've been slow to use it in any meaningful way. We've done some tests where we use it for brainstorming, and I find it useful for that. But I haven't been too impressed with having it generate usable work product. And I'm concerned about using it for visual images. It's really difficult to know if you're flirting with, or just outright committing, a copyright violation.

I'd be cautious about hoping or wanting that. Could very well cost you your job the minute that your company figures out how to efficiently use AI. I'm actually my company is still doing things in the "old fashioned" way

This is really interesting. I think AI is such a fascinating topic because everyone is using it but it can also be very dangerous because people use it to fool others about things that aren't true

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