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I feel that way too bud
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Hi Fishes,
I resigned from TCS in August and in another 18 days it's my LWD with TCS, now i got call from my lead saying they will provide canada onsite opportunity and he said he has multiple projects at onsite which he can give me, some are saying it's just a gimmick to retain you nothing else, my DM asked me to say yes or no by tomorrow so that he can start the process he said once i get approval mail then only i can take back my resignation. Do you think i can believe my DM? Tata Consultancy Infosys
Additional Posts in Ad fish in Toronto 🐠
Welp, see yeah later KFC!
Toronto ad fish 🤠 I’ve spent most of my career working as a copywriter in London (6 years here, 2 years Toronto) and the market is pretty different here. I’m planning on moving back home but wondered….how do you find work in Toronto? Agencies barely post openings, is the recruiter scene strong? Is it mostly who you know?
How's it like at Anomaly?
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How much do strategy directors make these days?
Favourite Super Bowl spot?
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I don't have an answer, but on the bright side, we're starting to see the pitfalls of AI already.
ChatGPT's writing is fine, but because it's tone is always the same, we're starting to live in a world where everything sounds the same
In that way, a writer's unique tone has become that much more valuable.
In words of ChatGPT... "Writing isn't just words, it's personality"
I'd posit the same logic applies to photography, film, etc
Community Builder
Claude is way better for writing.
Idk I’ve been using the tools since they came out and while the visual side of things seems to be getting better and better, even though soulless, the writing and thinking side is laughable. So far AI can’t do ideas and if it does they’re usually cookie cutter tactics that aren’t getting the attention of any eye balls. The headlines it spits out never manage to make a new connection. Most of the time they make little sense at all.
The problem isn’t AI. It’s the problem of good enough.
One proliferated by low-mid level client folk who think they can hide behind a MBA without ever actually understanding the art of selling something to a human. To do that, you gotta know what makes them tick but they never learn that. They learn best practices. They only approve the safest work, terrified of making a misstep. They spread their budgets into small win performance bumps to ensure their own upward trajectory. All it leads to is a sea of same in work across every industry. Then they notice the sea of same and blame it on the agency rather than their own decision making. It’s a self fulfilling prophecy. If this is all the agency is going to give why not just use AI and continue to let everything be good enough.
I may give it another go one day when I truly can’t keep up with the pace of deliverables. But for now I still enjoy doing the writing myself. At least until the death of a 1000 cuts bleeds me dry.
Go back to making cabinets. Until the robots come...
AI can’t replace hairdressers. Hair-cutting, styling, colouring… Hairdressers work until retirement and even beyond.
I still believe we’re a lot better than the tools right now, and probably will be for a while. The problem is that most clients would rather spit their lazy brief into an LLM, and then pick from its 50 ideas with zero pushback from their pesky creative agency. Oh and in 1/1000th the amount of time. For basically $0.
Yes, and I honestly feel like the writing is done being on the wall and has moved its way onto the ceiling and floors. The bloat agencies offer (especially big ones) just won't be viable anymore.
Creative product has been devalued and clients will question why they have to pay for dozens or hundreds of hours of time for outputs that aren't considerably better than what a small in-house team could create using AI. The model's basically broken and what will replace it is cheaper, leaner, and simply requires way fewer workers to create it. Just my opinion and I hope I'm wrong.
Yes… sadly, clients think that what we do (illustration, logo design, photography, video, copywriting) can be prompted and done in seconds at the click of a button. I hate AI. The entire world should stand up and revolt.
How will photographers even get gigs when Google’s Nano Banana is insanely good and only getting better?
Community Builder
I’m glad I don’t do UX or build websites anymore. You can even make apps with vibe coding.
Our use case are different, I mostly use Ai as a sparring partner;
Writing (Claude)
Research, Prompts (Perplexity)
Learning (Notebook LM)
Fun/Personal (Nano🍌)
Sometimes when everyone zigs, you should zag.
In a sea of sameness and boring; AI slop, Instagram face, Cloud Dancer Pantone etc.
Showing craftsmanship, hand-drawn, humanity, imperfection is what I would focus on. (The opposite of what Ai stands for)
No shade, probably not Ai’s fault but why use the same talent in two different campaigns of different brands. Did Seth Rogen have a 2x1 deal?
I know that Nostalgia has been trending for a couple of years, don’t get me wrong I’m a gen x
and love the music and but I think we are good on the 90’s/Y2K inspo.
Community Builder
Already lost it 🫠
Guy AI is like the MP3 or Streaming replacing the physical CDs kids now are discovering them again.
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Yup. And if you ask AI what the most likely cause of the downfall of humanity will be, it will tell you it’s AI. Even before climate change 🫠
Had a client recently complain that the content we shot wasn’t as good as the AI mocks 😳
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Listen to this recent CBC piece and come to your own conclusion. I’ll tell you one thing, I haven’t looked at the pre output thought chains the same way: https://www.cbc.ca/radio/ideas/
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AGI is coming soon…
Meta Superintelligence
Grab a bucket, watch this and know that AI in the hands of amateurs still turns out crap. Slop is the new crap. Learn how to use it to your advantage.
https://youtu.be/D0tzm8Nb5Io?si=ncsk9jFU9mGVZBVz