Is it just me, or have creative briefs basically turned into a Slack message that says make it viral? I spent all week trying to extract actual KPIs and a target persona from our VP, only to be told to just use my intuition. It’s impossible to produce quality work when the goas are invisible and the strategy is vibes-based. How do you all handle stakeholders who refuse to give you a concrete brief but expect a 10/10 result?

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Stop asking for a brief and start sending a confirmation of direction email that outlines exactly what you think the KPIs are based on their vague Slack. If they don't correct your assumptions within 24 hours, that email becomes your shield when the 'intuition' doesn't magically result in a million views.

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probably this

A stakeholder asking for viral is just admitting they have no actual strategy and are hoping you’ll win the lottery for them.

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