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Subject Expert
It's well known and not at all hidden
Everyone and their grandmother knows about this program
I'm seeing a lot of people -- with skills and leadership that I respect -- doing this program.
I should have been more clear that I was attempting to address the "name brand" part of OPs comment. If you want to do data science, GT is not only a great program but is towards the top within that set of good DS schools that it has real name recognition.
If name brand is important beyond that, then I guess that depends on what you want to go to grad school for, career-wise