Is it possible to move from agency side to brand side doing something other than copywriting?

I’ve always like the strategic part of my role but not sure how to make the switch to a (junior) strategist from creative.

like
Posting as :
works at
You are currently posting as works at

You don’t have to leave agency. Most strat departments are pretty short handed right now. You would take a decent cut in pay as jr strategists make about 15-25% less than jr creatives. Talk to sr strat or head of strat at your agency to see if they have openings and if they do, do they have any education requirements. Some departments require either psych or stats background. Others require zero education. Being in advertising already you should be able to get up the ladder faster. But there’s a shit ton more work that goes into a brief than most creatives think or know. So learn about it before making the leap. Maybe shadow a strategist on a slow day.

like

I would try to make the transition agency side first to strategy. Then when you have a little experience under your belt it will be easier to speak to how the copywriter experience informed your ability to succeed in strategy. Then leverage strategy & the combined lens from your creative experience to inform the jump to brand

helpful

Related Posts

Does anyone own an online boutiques selling clothes? How are you balancing business and 9-5?

like

Looking to print food product labels. Wanted to test some products and custom labels have at least a minimum of 50 labels and are $$$. Any recs on initial label printing for small biz? TIA!

like
like

I will be traveling with my 15 lb dog. He is a smidge too big to be under seat. Anyone know the requirements for bringing a pet onboard? Does he need to be a certified support animal? What about as checked luggage. Is it as stressful as I’ve heard? This is for LA to a small airport in Europe so there will be at least one unavoidable connection

like

What are the various research companies like ISG, Forrester and Everest which are hiring currently in India? Would be of great help if someone can give some direction to this!

Yay! Another running group!! Hi!

like

Does anyone travel with a roller? If so, what are your favorite travel friendly ones?

like

Long time in the making; but we finally sold off from our 50% HWB short. We had two tests at the 3400 level, getting as high as 3420 today before the sell off. Momentum and pessimism over lack of stimulus could take us to the 3107 target quickly, nearly a 10 percent decline over the next month. Stay short my friends. It's going to get bumpy.

Post Photo
like

3/23 Thread (General):

like

Any agencies in LA in need of a freelance strategist to add to your roster? Background of account and strategy, organized and self motivated. I'm extremely good at jumping in and out as needed. DM me!

Can anyone refer me for Oracle SQl Developer role ? Currently serving notice Period. Having totally 10 years of exp and relevant experiance in SQL is 3 years.

like

Missed an email from last week. Told client no comments back and partner was like “yes didn’t you see that email”? Happy Tuesday!

likeupliftingfunny
like

Any tips for having to attend a team lunch and a separate happy hour while fasting? Outside of Ramadan happy hours aren’t awkward bc I’ll just drink soda or something. However, now do I just sit there and stare at them when they are drinking/munching on their lunch ? 😂

like

PWC India or Capgemini?

like

After submitting the info for my background verification, I came to know that my ex-employer switched his number. I mailed the verifying entity about it but haven't received any response yet from them. Can they reject my verification based on it solely?

like

I used to like Christmas carols. Retail fixed that for me. WHY do they start earlier every year?

like

Has anyone done Uber as a means to keep bills paid while in transition? wondering if this would be sufficient financially

like

McKinsey & Company Does the firm care if in the current remote model you work for a McKinsey & Company US office but live physically outside of US for a couple of months? I know people move across states these days but what about outside of US to Canada or Mexico?

like

Additional Posts in Brand Side

What is the best way to reach out to your in house agency ? I want to share our call for artists . Do I have go through HR? Or is there a place I can simply post an announcement ?

like

BREAKING: Kevin Hart To Appear In Just 17 Super Bowl Spots This Year

likefunny

I am what I like to call an early career marketing profession. My experience is limited (some internships, temp jobs). I’m applying for full time marketing jobs. Any advice?

like

Does anyone have any insights into what work at stack adapt is like?
And the general salary ranges there?

like

Does anyone have experience with a CMS migration? I inherited a migration plan with very little context. Any recommendations or best practices on how to move forward? Who should be included as stakeholders?

like

Procter & Gamble I just applied for a Multicultural Hair Brand Manager role at Procter & Gamble. Anyone work there currently or previously? Know of any recruiters I could connect with?

like

Interviewing for a brand job with 3 years of experience on the agency side. Currently making 63k + quarterly bonus. Looking to get advice on salary. Should the range be 65-70k?

like

After trying to make the shift from agency to in house for years, I just got offered a full-time digital marketing manager role at a tech company in the Bay Area! In researching salaries, the range seems huge in the Bay. Any advice on how to determine a reasonable number to bring to the table?

like

Anyone else finding it really hard to care about super bowl commercials this year? They feel like a relic from another time to me.

likesmarthelpful

Anybody know how the in house agency for Keurig Dr Pepper is? I believe it’s called liquid sunshine.

like

Plus what is the starting salary for entry levels associate under group m like xaxis, mindshare,etc

like

After going from big agency to in-house, I have the chance to move to a smaller in-house company to be the only creative and eventually begin to build my own team. Ideal situation or terrifying one?

like

Those of you that were on Agency and switched over are you producing projects at the same level? Is there operational support? Can you push back on the bad ideas? Are there leaders who ‘get it’?

like

What certificates/training should I do in order to apply for a brand manager/marketing manager on the brand side? Almost regretting my choices since I come from a prominent pharma ad agency as an account, and it seems like most brands consider account as sales, and limit pharma transition into non-pharma industry.

like

If anyone is working in DTC/Ecommerce, there’s a new bowl...Cheers!

like

If you were to launch a new product campaign for a beverage in Feb/March, would you focus on spring/summer imagery or more oils that feel too premature? What cultural/timing things would you take into consideration?

like

Looking to move to the client/ brand side of things from the agency world. Decades of successful experience running integrated marketing strategy and execution for major fortune 100 companies as well as start ups in B2B and B2C. Fintech, finserv, SaaS, tech, RE experience. Any leads would be appreciated.

like

I’ve noticed on Glassdoor, salaries for my level (Director) are higher than my base but have similar bonus opportunity. At what level of pay gap would you push or make a stink? In hindsight I should have pushed more during the hiring process. At 160k base now, seeing ranges in the 170s to low 180s. These are specific to my current company.

like

I just finished what I thought was the final round of interviews for a job that I really want. Everything has been going extremely well. The recruiter just called to tell me that they want me to do one more round, though. This will make 8 interviews total, including a full case study presentation to 4 people. Should I be worried? Is this a red flag?

New to Fishbowl?

Download the Fishbowl app to
unlock all discussions on Fishbowl.
That was just a preview…
Sign Up to see all discussions
  • Discover what it’s like to work at companies from real professionals
  • Get candid advice from people in your field in a safe space
  • Chat and network with other professionals in your field
Sign up in seconds to unlock all discussions on Fishbowl.

Already a user?
Login here

Share

Embed this post

Copy and paste embed code on your site

Preview

Download the
Fishbowl app

See what’s happening in your industry
from the palm of your hand.

A phone with Fishbowl app

Scan your QR code to download
Fishbowl app on your mobile

Download app

Sign up for free to view this conversation on Fishbowl

By continuing you agree to Terms of Use and Privacy Policy

Already have an account? Log in

Sign up for free to continue using Fishbowl

By continuing you agree to Terms of Use(New) and Privacy Policy(New)
Messaging rates may apply

Already have an account? Log in

For account settings, visit Fishbowl on Desktop Browser or

General

Legal