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Chief
At the top end it does - but there are so many awards and winners that often a couple solid wins won’t move the needle THAT much. Also, you can only eat off a big win in the nearer term, unless it’s part of a pattern of winning. People have short memories and there’s a new festival every 4-5 months. Lastly, even with a big win, it isn’t the cloak of armor it used to be longer term. The number of Grand Prix winning creatives I’ve seen get laid off or that are now not even in the business is considerable.
They’re better to have than not to have. But I’d always suggest it’s better to focus on doing good work, striving to improve, and chasing the money.
It’s for your resume and it helps you get better gigs.
They matter. It’s getting harder because everyone gets one now but it’s a shorthand that helps people who aren’t good at judging talent feel better about you.
Opens doors. I’m considered for jobs I wouldn’t have been before.
Same. My job prospects before and after lions are very different.
Gives management something concrete to say when they make a new hire announcement. And when they let you go they can just say, “I don’t know what happened, they had all these awards!”
They 1000% help.
Ego.