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Effies all the way; WARC effectiveness awards, Jay Chiat, etc.
Rising Star
Why would there be an award for those things
What a weird, rude and unnecessary thing to say.
Cannes Lions has a creative strategy category.
The Jay Chiat awards also honor strategic excellence.
Both shows honor CREATIVE strategy. Because that’s a craft.
I don’t think we need an award show for performance marketing. There’s no real craft in that.
What would we submit? A spreadsheet with numbers? And what would we judge exactly? Highest numbers win?
That’s why I said a Lions equivalent. So a data strategy award not a creative award.
Rising Star
Big strategy awards that clients and CEOs care about:
IPA Effectiveness Awards
Effies
Cannes creative strategy, data and effectiveness lions
Smaller awards more about insights than effectiveness that will still help your career:
4As Jay Chiat Awards
APG creative strategy awards
ARF David Ogilvy awards
Yes - I believe there is a Creative Strategy Lion now, and also a Creative Data Lion. Also, the 4A’s sponsors the respected Jay Chiat Planning Awards competition. Welcome to the business and go for it!
Great question. There are the major effectiveness awards - eg Effies, or IPA Effectiveness Awards in the UK are valued by clients and agencies and seen as robust proof of effectiveness. There are also good data/analytics-specific awards in some markets, eg the DMA Awards in the UK are always very well regarded.
If you “ended up” in analytics I would try to get out immediately. If you love excel and numbers, congrats you nailed it
“Analytics awards” + Google = a list for you
Rising Star
Sorry you are encountering some folks who are using the cover of anonymous posts to dump on your legitimate question. Most people in the creative industry are great, even if you wouldn't know it from this thread.
I-com for data awards
I’ll take more money and better WLB over an award every day of the week.