Is your team using AI in any way? If so, how? I’m looking for ideas on how to begin getting my team in that space, as it’s probably going to be on my to-do list for 2025. Content creation is certainly one of the top reasons on my radar. Thx for your ideas!

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I've been pretty skeptical of it, though I suppose I would change my mind if something convinced me. Part of my skepticism is just rooted in the fact that LLMs are trained on what already exists. So they can mimic things, but they can never come up with cutting edge thinking or creativity. Some have described them as plagiarism engines, which is harsh, but not entirely untrue.

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It’s not. The way Google is using it is probably the worse iteration we’ve seen so far. Just combs through original content to avoid the benefits of those creators getting the clicks under the guise of being efficient. Not a good start.

Yes, image editing, content creation, slide deck presentations, meeting minutes. Although in all cases it still needs final editing from humans!

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I really need to get on using it to collect meeting minutes. I’m in so many meetings a day that taking notes becomes headache inducing. Using AI to do that would help a lot.

Biggest way we're integrating it is through Hubspot's content features. It allows us to recycle a lot of content and reformulate it in different voices and different mediums, and that saves us a lot of times we would have spent on menial tasks and frees up time for more creative work

It’s funny you mentioned this. I’m leading a HubSpot implementation now and this is one of the features we are looking forward to using the most. Would love to hear more about your experience there.

Research is one way I’m using AI. I don’t trust their results so I always have to verify, though. That’s the the caveat. But in the course of searching and then verifying, I frequently turn up new resources or data that’s helpful.

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