I’ve been asked to lead more business development lately, and I’m terrible at it. I love solving problems and working with clients, but pitching decks and “relationship building” make me want to crawl into a hole. Is it possible to have a long career in this industry without becoming a full-time salesperson?

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Honestly not really. Or at least not if you want to have continued role progression - at some point you will cap out. And then it’s a question of whether you’re at a shop that allows for people to stay at their current level vs up-or-out.

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There will be expectations to sell at consulting as you progress, no way around it. I cannot comment about industry as I never had a role.

You're being asked to "lead" more business development as an analyst? Which firm are you with?

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