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Our restaurant has been focusing on personalizations and customizations with our menu. So, we give our customers a wide range of options that they may not find elsewhere. Customers find it a lot of fun to have extra options for toppings, add-ins, and other customizable features. I know it's not always feasible because restaurants get busy, but it's the little touches like that that makes us really popular in our area.
There's a restaurant I order from often that offers a fun rewards program. Every $1 you spend = 1 point, and the rewards are actually creative, like 15 points is a souvenir coffee cup (with coffee), and I think 50 points is a beach bag or lunch box set, can't remember, but I always thought it was a super clever spin on rewards (and marketing).
Seen it on social media, a restaurant was offering from root to stem options, i.e., zero waste, and I thought that was great. Not only did it help to put a small dent in food waste, but people loved the sustainability. Would love to work on implementing that where I am.
Loyalty and rewards programs! They're not new at all, but they always get me to order and spend more than I plan to. A simple "$5 off your next order" gets me every time.