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Will Stadia make it easier to play Apex at work?
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Brother just because you cast a wide net does not mean you will capture the sea ~
Not all who stand on toilet are high on pot
Find something everyone collectively hates and make fun of it. Bonus points if your client has a solution for it.
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In my experience, trying to relate to a broader audience almost always waters down the idea. If you’ve ever worked on a global account, you’ll know. Clients want spots that can run in Europe, North and South America and parts of Asia. It was the most generic work ever made. Then you have to ask what the impact actually is if the work can’t resonate with any one particular region or target.
This is kind of what I was concluding, too. I have a client who always does national campaigns, and it's usually mediocre work. So I've been bending my brain trying to think of another solution that wouldn't rack up costs.
Human truths are universal