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Mentor
Strategy's visibility problem is real — you influence everything and own nothing on the surface. The fix is making your fingerprints undeniable.
Document the brief-to-outcome chain. If your strategy led to a campaign that hit measurable results, that's your work — claim it explicitly in reviews, not just "contributed to" language.
The planners who break through comp-wise position themselves as revenue-protective, not just insight-generating. "My strategy retained a $2M account" hits differently than "developed brand positioning."
Are you at an agency where planning has a dedicated career ladder, or is it a hybrid role without a clear ceiling?