I’ve seen companies invest heavily in employer branding while ignoring internal employee concerns. The external story looks great, but the internal experience tells a different one. HR often sits in the middle of that disconnect.
How aligned do you think your company’s image is with reality?

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There usually is a disconnect unless you’re a small/medium size business.

The best comparison is the relationship with sales and marketing. Marketing often is overly optimistic about their top of funnel conversions into sales opportunities.

While some people just enjoy the clever marketing and have no intentions to buy, a smaller population is willing or interested in buying. Sales’ role is to qualify who does and doesn’t want to buy.

Now over to HR. Employer brand is marketing - it’s eye catching, sexy, uses buzz words, and is an easy toolkit to refer to. But it it’s not aligned to the culture, the way HR operates or the true strategy of the business - it’s nice words on a pretty page that some people buy and some people don’t.

Partnership between marketing, leadership and hr is important - but the other piece is the company ACTUALLY needs to live out those values and attributes or it may as well be a poster on the wall.. unfortunately.

It needs buy in at all levels, not just with HR. Managers, execs, leadership and staff must buy-in for it to be grassroots, holistic and truthful.

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