Jordan Doucette leaving role as Partner & President of NFA in Toronto after almost a year and a half for a CCO role at FCB West in San Fran.

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gossip girl xoxo

likefunny

So you’re saying there’s a job opening?

likefunny

Yes, this is a thing that's happening.

Do you have an opinion on it? A hot take? A funny comment? Or are you just here relaying news from a week ago?

likefunny

It’s definitely a lame hot take.. which is why I don’t think it is one. Just my little thoughts on some movement in the industry, sorry it’s not ground breaking.

She either had minimal equity as a partner and wasn’t getting the financial upside, or didn’t have the power to steer the agency in the direction she wanted, or missed being an active creative contributor and wasn’t given that opportunity, or maybe, she doesn’t care about any of it and was just searching for something that left her fulfilled as a human.

All the power to her.

That being said, I think it IS interesting. She brought them (at least the toronto office) credibility that was different than what the founders had.

Thx for starting the dialogue, OP.

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I would guess that her role was slightly awkward and ill-defined being an inexperienced President, from a creative background, working alongside the founders Serge and Lafond, who are both from a business and operations background.

Personally, I'd be very excited to move to San Fran and make USA big bucks and oversee creative from a large region. I can see how it would have been tough to pass up.

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They brought her on to push out the existing CCO team who were not being effective. Then she couldn’t handle Greg Hahn at Mischief being the star of the show while NFA floundered and he ultimately pushed her out the way she pushed people out. What goes around comes around.

likehelpful

This is what I come here for. Actual intel.

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I agree this is interesting.

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From what I've heard, the founders were not satisfied with the CCO team they had so they brought in Jordan as "partner" to elevate the creative. But then the CCO team's work (eg SickKids Air Bnb and Lolli) started winning lots of awards, probably more than Jordan had won anywhere. So they made Jordan "partner and president" because she is great with clients.

Sounds like an awkward situation created by bad decisions and half measures. Ideally, they could have given the CCO team enough time to produce – or they could have just got rid of them both and replaced them with Jordan. Doing something in between is messy.

I hope 6 months from now everyone involved is happy and doing well in their roles, and feel supported by their management. Can anyone on the inside confirm or refute this version of events?

Oops. Sucks that they’re down to the one guy.

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