Just found out I’m getting promoted from Sr AD to ACD. Really happy, but they haven’t told me what the salary increase is yet. What’s reasonable to expect? Another 20k?

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Just ask for what you want.

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I'm hoping to be in that same boat soon but 15% or 20k wouldn't put me in ACD range. I make 90k now as senior and I think 130+ is ACD but the odds of getting that much of a bump from the same place are slim af

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Congrats!!! Promotions are typically budgeted with a 12-15% raise, but this is typical for a large agency in a large market, like NYC. The actual percentage for you will depend on the size of your agency and location. Congrats again on your promotion, OP!

smart

Just made a similar leap, pay bump was 13%

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@SAD what city are you in?

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In NYC I took a $20k raise easy. If they don’t give you the money it’s a “fake” title - $130 is the minimum here so if you’re in a city yes absolutely push for it

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Ask. Don’t think in terms of dollars. It’s a percentage increase.
Probably around 15%

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