Just heard an “I only have 30 seconds to tell you…” spot on the radio. That gag was old when Carter was in office. I know nobody likes to write radio, but could you at least put in some effort?

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After writing about a million emails I would kill to write for radio.

likeuplifting

A thousand times this. A good radio stop still breaks through. A good email still gets deleted before it's read. Yes, I'm exaggerating, but not by much.

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I love writing radio

likeuplifting

It's so much fun.

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Radio or direct channels are still amazing. Love hearing a well written and performed radio spot.

likeuplifting

You are an engineer. Not a creative.

smart

What are you talking about, D1?

Producer: what do you mean by that exactly?

Who writes radio? Juniors. Who has the least experience and knowledge but is still expected to deliver in likely 3 days? Juniors. Cut them some slack. Also their creative director is the true suck fest as they let that out the door.

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One to two decades and you’re an ECD/GCD. Ain’t no time for writin radio.

What we’re truly missing in this industry are non-management expertise roles in creative. Writers and ADs who can still move upward into leadership of craft rather than management of people. A girl can dream ☁️

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I love writing radio. The gag is quite old, but could be made to work if followed by an interesting twist. Which, since you're posting here, I'm guessing didn't occur.

smart

That’s a solid point, and I agree.

People still listen to the radio?!

Steaming audio often performs really well, and the targeting is usually really detailed. I love it as a channel

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