Looking for PMM books that AREN'T just rehashed blog posts. Any suggestions?

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Hi everyone! In your experience, what is the one tool / must-have / methodology any of your companies use to bring about a cohesive and comprehensive go-to-market strategy in the launch of new products and services? As a company scales, coordinating cross-functionally and across time zones is becoming increasingly challenging so we have identified that we need frameworks or tools to help us go-to-market in a less clumsy, more coordinated fashion. Would love to get your ideas on this.

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Is anyone a member of the Product Marketing Alliance? I want to join in hopes of being able to make a transition into the career.

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Planned a really exciting marketing campaign and got leadership on board. Then the product lead killed it, said it didn't fit with the product vision. Need negotiation advice to convince her- thanks!

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Is anyone able to refer me to a company's product marketing position? I come from almost 6 years of advertising client/account management background and have been failing miserably in applying for PMM.. I have a legitimate certificate too!

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How do you get ahead on work during the weekends? Do you have a no work on the weekends policy?

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