Meta added new follow-up messaging options for brands. In an effort to help brands maintain DM connections, business pages can now send key updates – or “utility messages” – on Messenger following purchases, events, or account activities.

I love the idea of these automated follow-up messages. It can save social media managers so much time.

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I love blocking/reporting as spam any automated messages

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I think this could be a good tool if utilized well.

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