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Ya gotta have moxie, Kid. *chomps on cigar*
Are you writing press releases?
Do you have a new biz lead? Sometimes they play that role. First, read the trades. Seriously, read them. You’ll see who is covering what work and why. That will give you an idea of who the creative editors are along with those covering the vertical. It’s also a way to judge your own work against what is being covered. (Both Ad Age and Adweek have $20 monthly subscriptions.) The other key step is client approval - without that you risk ticking them off. I’m still amazed how many clients sit in the “no” category when it comes to PR.
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