Netflix has been doing more of these full screen promos for new shows, this one highlighting that it was made by the creators of Big Mouth (Nick Kroll).

This is a great example of a low lift, cost effective placement using an internal channel. Do you find internal placements to be more or less effective than email or other channels?

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Unfortunately, I have trouble prioritizing the tech work required to do this on a similar user-facing channel, even though this is where you can speak directly to your users in context.

When I pause Netflix and see all the shows I never knew existed that is great advertising to me- is this similar?

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