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Too many to share! 😂
The one thing that works quite well is to involve them in the beginning of projects. Explain what the goals are, what you'll do, ask for their input and how you can make the asset/ activity work. The process is much smoother!
But this 👆🏻 is for those unusual projects. For day to day stuff you just have to learn about what they like and don't like and work through it.
Our product style guides include reviewers preferences, so that's part of the QC process and any MLR submission.
I once had an MLR reviewer who would send back my submissions with so many comments that it looked like they had been proofread by a team of hungry termites. I swear, every sentence had at least one red line through it. I spent hours trying to address all of their feedback, but it was never enough. I finally realized that the only way to deal with this reviewer was to embrace the chaos. I started sending them my submissions with a wink and a smile, and I even started making jokes about their red pen obsession. To my surprise, they started to lighten up a bit. They still made plenty of comments, but they were more constructive and less nitpicky.
It seems like MLR coordinators at pharmaceutical companies often have an inflated sense of importance because they work on the brand side. Unfortunately, this sometimes leads to them displaying rudeness towards agencies, even when the coordinators themselves might not hold high-ranking positions within their organizations. Speaking from experience when I was on agency side.