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Yeah, I don't believe anybody who claims to be a marketing professional or guru on social media. Often they are just selling something or want to push their courses.
This
You mean as in influencers who make content about working in product marketing? Or are you talking about influencers that market products? Got any examples to look at?
Hot take. I’m curious to hear more what you mean. I follow a handful who seem pretty smart and share interesting content… but I’m not a PMM
I agree, but what’s the reasoning behind this?
Not everyone. Some are pretty good.
Emma Stratton, Jason Oakley are examples. More. Tell me who are trash?
You have to do your research. Don't only go off of their follower counts. You should actually look at the past partnership content that they have done and the engagement that it's gotten.
I think that there are only a few influencers out there now that are passionate about influencing. Most of them are in it for a check and it comes across. I can tell that they don't even use of probably never heard of the products they are marketing.