Product marketing “influencers” are pretty garbage

like
Posting as :
works at
You are currently posting as works at

Yeah, I don't believe anybody who claims to be a marketing professional or guru on social media. Often they are just selling something or want to push their courses.

like

This

like

You mean as in influencers who make content about working in product marketing? Or are you talking about influencers that market products? Got any examples to look at?

like

Hot take. I’m curious to hear more what you mean. I follow a handful who seem pretty smart and share interesting content… but I’m not a PMM

I agree, but what’s the reasoning behind this?

Not everyone. Some are pretty good.

Emma Stratton, Jason Oakley are examples. More. Tell me who are trash?

You have to do your research. Don't only go off of their follower counts. You should actually look at the past partnership content that they have done and the engagement that it's gotten.

I think that there are only a few influencers out there now that are passionate about influencing. Most of them are in it for a check and it comes across. I can tell that they don't even use of probably never heard of the products they are marketing.

Related Posts

Chase Sapphire - still the best out there?

like

Looks like the Prestos are next!

Post Photo
like

Does anyone have any video and/or course/seminar recommendations for learning about music-related agreements?

like

Hello Everyone,
Hope everyone is doing well.
Can anyone help me please how many leaves we get per annum in Barclays ??

What are the benefits they provide if we have to work from office at Bangalore.

Fellow expats, how do you handle the holiday season in Singapore? There's no way I can go all the way back to the States for Christmas, and I'm already feeling the pangs of homesickness creeping in.

like

What’s the most upset you’ve been on the job and how did you react?

Don't be fooled. Recruiters never have your best interest in mind. Find your own dream job.

like

People who got into Olympus DAO (staking method that provides 929% APR currently) a while back, how’re you doing now? Has the yield out performed the drop of the underlying? Still worth it to try out, or probably not?

like

I jad an interview on 2nd August, 2022 and on 17th August, 2022. I received an email stating that interviewer is moving up your profile and contact a person email id for further information.
Since that day I haven't heard anything from the HR. I had called HR several times but no response from calls as well as mails too.
Anyone also faced this situation?
Please suggest me what to do as I have my last day in existing company nearby in 20 days

Hi all! I've got an SEO question I'm hoping someone can help with:
How do you choose keywords to target in a blog when you're writing a blog that appears on multiple country specific versions of a given website? Do you use a mix of keywords from each region/country in one blog, or create different versions of the same blog with slight keyword differences based on the country?
Feel free to DM me if you want! thanks in advance from an entry level content marketer. :)

like

How is american express project in Coforge? I am a devops engineerCoforge ltd. How much is the workload, how is the workculture, management etc

like

Hi guys, i have a current CTC of fixed 30L and I got a variable ~8L (32%). I heard that Bofa doesn't give bonus so what is the ideal one can quote the HR and should look reasonable?
PS - I heard that Bofa gives an average hike of 10% whereas in consulting I have always received hike > 20 or above.
Given this and markets I was hoping for ~50L (considering 30+8)? Any suggestions. Also they are in an urgent requirement for the role to be filled. I need suggestions on this number. Thanks in advance

What's the difference between Associate Manager and Assistant Manager at Axtria?

I'm wondering how late tonight will be. Midnight again? 😒

like

Compensation expectations for VP level at 100M VC fund? 8 YOE consulting plus top 5 MBA

like

What does comp look like for PE ops associates?

like

What is the biggest challenge and best route to take to transition from accounting(Financial accounting services) to Finance?

like

What welcome kit they will send?

Additional Posts in Product Marketing

How do you get ahead on work during the weekends? Do you have a no work on the weekends policy?

On Amazon, a role’s title is Sr. Manager but when reading the job description it says Senior Program Manager. Does that mean the salary will be that of a Senior Program Manager (L6)?
Amazon

like

I’m starting to slowly get into product marketing at my job, eventually fully transition in product marketing. I’d love to get some advice on how to best work with a product team and build a relationship. Seems like our product is never quite ready (new features, updates, etc)

like

Looking for an entry level product analyst/marketing role in ny. I’m doing marketing right now but barely getting any strategizing work.

like
like

Started a marketing company trying to figure out how to actually get my clients on the first page on Google. Any advice?

Has anyone here transitioned into product marketing from a PR role or some similar area like content marketing, brand, or creative? How did you make it happen?

like

Any good books or articles worth reading on product marketing and analytics? I come from more of a technical and general product management background, so I personally feel like I lack on the marketing side. Like Search engine optimization, etc. Thank you.

like

What’s your work-life balance like? I feel like I’m constantly working after hours, always balancing multiple projects, hardly ever going through a phase where there isn’t a ton of critical initiatives going on. It definitely wasn’t like this when I was a more junior PMM, but as a Senior PMM, my work-life balance has severely decreased. Is this just the nature of Product Marketing? Or can I actually find a senior PMM role that allows a bit more room to breathe?

like

TVC Googler here looking to switch teams into a PMM role. Anyone looking for marketing management talent, please let me know.

like

Is anyone a member of the Product Marketing Alliance? I want to join in hopes of being able to make a transition into the career.

like

Trading Event Sponsorship for Party Rentals! Hey everyone - as a nonprofit we are having an upcoming event and having sponsors for it. We don’t have a huge budget so we are looking to ‘trade’ these sponsorships for table/chair rentals. Since we are a nonprofit are we able to give them the deduction value to claim on their taxes?

like

Have you been party to a great training sessions on PLG - product led growth? If so what made it great for you, your team, your leaders etc.

like

Looking for product marketing roles in tech atm and having trouble finding them any recommendations for recruiters / websites?

like

Dick's Sporting Goods Just moved to the Pittsburgh area, is there anyone here from PNC , American Eagle Outfitters , or Dick's Sporting Goods who could inform me in the pay scale for your product managers? Thank you!

like

Best moves after becoming PMM? I've been in the role for 4-5 years now but looking to really challenge myself - I am not sure what the next leap would be other than moving into leadership or starting my own company. Thoughts?

like

We are thinking about getting Marketing Salesforce Cloud. I’m struggling to put a plan together that shows some thought leadership. I keep getting wrapped up in the tactics. Help!

like

I’m so new to product marketing- was hired as a subject matter expert. I feel like I’m winging it like 85% of the time. Can anyone recommend resources or somewhere I can look to learn more and get up to speed?

like

Started as product manager in a start-up with a too nice culture- it's all groupthink and the product direction is suffering. Need to get people to be assertive without being an asshole- need advice

Has anyone ever transitioned from account management / customer success in tech sales to PMM? Any advice for pursuing this route?

like

New to Fishbowl?

Download the Fishbowl app to
unlock all discussions on Fishbowl.
That was just a preview…
Sign Up to see all discussions
  • Discover what it’s like to work at companies from real professionals
  • Get candid advice from people in your field in a safe space
  • Chat and network with other professionals in your field
Sign up in seconds to unlock all discussions on Fishbowl.

Already a user?
Login here

Share

Embed this post

Copy and paste embed code on your site

Preview

Download the
Fishbowl app

See what’s happening in your industry
from the palm of your hand.

A phone with Fishbowl app

Scan your QR code to download
Fishbowl app on your mobile

Download app

Sign up for free to view this conversation on Fishbowl

By continuing you agree to Terms of Use and Privacy Policy

Already have an account? Log in

Sign up for free to continue using Fishbowl

By continuing you agree to Terms of Use(New) and Privacy Policy(New)
Messaging rates may apply

Already have an account? Log in

For account settings, visit Fishbowl on Desktop Browser or

General

Legal