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Let’s be honest. None of us are complete idiots. With the right training and a bit of grace for the learning curve, any of us could figure out how to do our co-workers’ jobs to a passable degree.
Would we all be good at them? Of course not. But, we’d be able to get the job done.
That said, the learning curve to be a half-decent creative is a lot steeper than most of the rest. Including production. So, I wouldn’t be too sure about this musing.
Ok, EP1, you win. 🙂
I’m going to excuse myself from this conversation. Because while I’m ok with a healthy debate about an industry we’re all in. You resorted to name calling or just being a bit derogatory to stranger you know nothing about a couple times now. And, “Denita, it’s Christmas!” lol
So, I’m going to move on. But, I genuinely do hope you and yours have a happy holiday if you celebrate. If not, I hope you get to enjoy some time off.
We all need each other y’all, relax. Even down to the admin who helps you get time with x leadership who needs to sign off on certain things. In fact, shout out to the admins.
I’m sick of creatives acting like production is the help. Ideas are just words on a page. Producers are who make the work happen.
Not based in Europe. If the person who writes the brief then approves the selects is the creator - then technically that’s the client. They brief you , then approve your work.
I’m not saying what you do means nothing, I’m just also saying it’s no harder or more important than what anyone else is doing. You’re a part of the machine, not the mechanic.
Creative gets you pregnant. Production has the baby.
Strategy catfishes you, account gets you an Uber home.
Pro
Back office finance here. I demand you also acknowledge my creativity! 🥸
If production is creative then who is doing production?
Producing requires creativity.
Deep, man
Neither is nothing without Strategy.
Pro
The rare triple negative! Hat trick
It’s a team sport. Everyone’s job is effing worthless without everyone else. The sooner we realize this, we can stop with the petty infighting and maybe do something worthwhile more often.
Can’t we just all work together and acknowledge that this is all a collaborative process? Everyone plays a critical role at every stage? Like any discipline, there are strong and weak creatives, just as there are strong and weak producers. Framing this as us vs them doesn’t help anyone
This really is an insane thread. Producers are invaluable. Lucas and Spielberg knew it with Kathleen Kennedy. James Cameron knew it with Gale Ann Hurd. Every creative should know it.
You need to work with a better team. Sounds like you work with disrespectful assholes
What we do isn’t rocket science. It’s advertising. We could all get by making an ad after amputating one of the departments from the process. It just wouldn’t be as good. Which is why we should value what we all bring to the table.
Can’t wait to see the deck of ideas you put together over Xmas!
Congrats on writing a few paragraphs and creating a few mock ups.
Can’t wait to see you execute on you idea. Let me know how it turns out
CREATIVES RULE! PRODUCTION DROOLS!
Pro
O'DOYLE RULES
Depends what you’re producing I suppose.
Pro
The bare minimum an ad agency needs to operate is one creative. Agree that production is essential and hugely important. Which is why the agency would triple bid outside production professionals.
Is this is some weird, wildly flawed attempt at circular reasoning?
Well if we are playing dumb and reductive word games to reduce the importance of anyone’s role, how about an iteration of this gibberish:
Production is nothing without creative.
I kind of agree. Everything we do, all of it is to get to a point to give it to a director. If you fumble the production everything you've done is pointless.
Production is process. Creative — good creative anyway — is about breaking the process. I’m not saying one is more important than the other. But your assertion that production is creative is just not accurate. At its best, production is craft.
I think we are saying the same thing. I’ve worked with a few great producers. And I’m not trying to diss anyone on the production side. If anything, I’m dissing my fellow creatives who forget to break the process and try new things. Nothing makes me smile like sitting down with a producer to work together on bringing something that’s never been done before to life. It’s a critical partnership.
This whole thread is weird. Does anyone really think you can have one without the other? It takes a literal village – none of us do this alone.