Project Hail Mary is an amazing movie, and now their marketing team set a Guinness World Record for highest-altitude trailer. They launched a screen on a high altitude weather balloon which looked really cool.

Is this good marketing, a little gimmicky, or both?

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My first thought was “this is gimmicky” but then I realized how stoked I’d be if I were on the team that won this haha. So I can’t blame them for celebrating it!

First thought was "that looks like an AI generated image" which means that brand has lost my attention.

Hahaha yikes, I hate that that’s where we’re at now.

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