PSA to Male Creative Directors from a Female Creative: Please stop texting, calling, and sidebar-ring with my male creative partner on OUR work and having them relay feedback to me. There is no greater slap in our (all women) faces after countless hours of hard work. Also, stop putting our male partners in this position for your ‘comfort’. They don’t like it either. To all the male CDs that ‘don’t realize’ they’re doing this, this message is for you. Notice it. Let it settle in. And please stop.

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Backchanneling is one of the main reasons why there are trust issues in teams. Also, it’s a behavior that shows weakness: a default action for people who struggle with communicating clearly and are too lazy to improve on it. 🤮
Call it out. Be polite but direct.

likeuplifting

Sometimes black cops kill white criminals. But it doesn’t mean that there isn’t a problem with race and policing.

Sometimes a lot of brainstorming happens outside of the office. I had acd, cd, and my writer who went out for a "boys night" which I obviously was not allowed to be a part of. Next day they came back with new direction to the campaign. Enough already

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Im a male and this happens to me all the time. It puts me in a really awkward position with my female partner.

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Wait. Who’s male and who’s female?

In that exact situation right now and it blows.

I actively ask myself every day whether it’s worth fighting to stay a part of the conversation or if I just sit back and take orders. The purest micro aggression. I can’t ever pin it down and say that’s it right there, and they’re always very nice and casual about it. Which makes it worse. “Oh you know I just happened to be talking to him...” every time for the past couple months? That’s a hell of a lot of coincidence. Especially when you never “happen” to be talking to me.

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“Happen to be talking to him” is exactly what I’m told as well. Cool, so you’re forming the relationship + defending the work + having the dialogue purely without my POV. It is 100 percent a micro aggression that can add up to a big disadvantage.

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This happened ALL THE TIME where I was, to the point that several of the women on the team finally brought it up to our male CD that it was happening to every partnership. He didn’t believe us that it was harmful and assured us that implicit bias/sexism didn’t exist at the agency. I just now got the courage to leave.

likeuplifting

When I had a female partner I literally had to pull her into meetings etc. Get your partner to stand up for you.

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Female here and had this happen most of my career. I make a special effort to make sure I’m talking to both members of a team at the same time. Not just because of the gender bias that comes with being more familiar with the same sex, but because you should out of basic respect for the idea. Talking to one person assumes that one person is more important and worthy of receiving the feedback. Talking to that one person establishes more of a relationship with that one person. Talking to that one person assumes knowledge of who contributed what. I don’t care if it’s about copy or art or what. Talk to both. It’s not hard. And OP, you should absolutely empower your partner to quickly say “mind if we get (OP) in on this slack so she can hear it too?”

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I FEEL this. Female AD, partner is a Male. At our first shop, accounts and CD’s would only speak to my partner about feedback on our work. Like they wouldn’t even make eye contact with me even though it was OUR work.

At our next job, I became the main presenter so people would respect our team work rather than just my male partner. It helped.

Still though, our male CD’s and ACD’s would text with my partner when there was something to text about. Or like just being friendly and joking around. Not even a group message. It’s hurtful because it’s obvious it is gender related.

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I’m male and also a POC. My GCDs and ECDs always do this as well. They think my white male partners have a bigger role in the creative and are more responsible for everything. It’s frustrating.

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Omg I thought I wrote this

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Im a white male partnered with another white male and this still happens. I think it’s because they view the writer as the primary creative engine. Maybe not always a gender thing, but either way it’s not good for anyone

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The intention might not be related to gender, but the effect is a workplace that’s less inclusive and more difficult for women. So while it’s not a good attitude regardless of the gender of the creative team, when the person being left out is a woman, it contributes to the larger picture of an industry where women still cannot navigate on equal terms.

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What makes you think this is due to gender? Genuinely asking

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It doesn’t really matter whether it’s due to gender, because the effect of this contributes to a larger system of small, subtle obstacles that make it harder for women and minorities to grow in their careers. So even if the reasoning behind it is not due to gender, it’s bad practice and contributes to a work environment that is not supportive of women.

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Our client does this 🙄 He skips over my female CDs and just talks to the male ECD.. or the male Account Lead

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The bigger question: why are all the top creatives still straight white dudes? So sick of all the “we value diversity” lip service while the creative department does virtually nothing to put qualified women in positions of power. In fact, they push them out.

likesmart

People do this?

Insane

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