Rhode's advertising strategies have always been an inspiration. This time around, they turned London's iconic cabs into Rhode-branded vehicles, and when customers take the ride receipt to a Sephora store, they get free products. What a great way to drive brand awareness and brand love at the same time. Wish there were ways to do things like this with smaller budgets. What's a super low-budget activation you've done for a client?

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Nice! Do all cabs in London give out ride receipts, or is this specific to this campaign? Either way, cool idea. Thanks for sharing, OP.

Love this! And big fan of Rhode products

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