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Additional Posts in Advertising Confessions
I'm envious of those of you having office trysts.
Been editing half a day. Gained four pounds
Fantasizing about calling in sick tomorrow.
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Record stores still exist. Of course the ones that do are considered specialty and sell actual vinyl records almost exclusively. Nothing seems to ever truly go away but like the record store, their ubiquity is shrinking along with their old business model. The ones that remain will feel like a warm blanket of familiarity for the companies that haven’t moved away from the mass market approach or embraced new technologies.
The agencies that do learn to adapt will claim they saw it coming years ago and have been slowly transitioning their methods and processes into something that looks like an organized version of the gig economy for creatives, directors, PMs and account execs. The rest will be forced into it. Or they’ll die
Deep. So insightful. A perspective I've never heard before.
Is that what Marcel is? A gig economy tool for Publicis?
I get really ticked off when the default answer to everything is "let's discuss scope". Screw your dated thinking! If Henry Ford only thought of more horses, we wouldn't have cars.