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Having no Pharma work in it
We’re talking stock portfolios, right?
A range of experience in different therapeutic areas.
Everyone who’s worked in life sciences agencies knows that even “the best” work gets put through a regulatory wringer that leaves it looking like a shadow of its intended self.
But showing you can get up to speed on any TA that’s thrown at you? That’s gold.
I’d agree with that. I have a long career and it’s one of my selling points
A Grand Prix at Cannes
Less is more like any book. You’re only as good as your worst piece. Be clear who you are. Writer art or both. Highlight your experience skills and passions in your about section. Don’t put every iteration of any idea in. When I was cco I wanted to see the idea, clearly understand your role in it and also results and awards if any.
There’s heaps more I could suggest but that’s a good start. Get a creative you trust to input. Don’t argue. Listen. Or better still get a creative coach. I know a good one!
Campaign work that spans different channels. Shows how you understand different channels.