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All I know is, this is gonna be the thread that finally answers the question.
Rising Star
Tbf that’s kinda the economy in general. Long unemployment (defined as 6+ months) is not very common and our GDP is being falsely propped up by AI infrastructure investments that are kinda going nowhere and expected to place massive strain on rural communities.
If you’re over 40, advertising is definitely no longer what you signed up for. That’s for sure. Is it over? Not likely. Just a shadow of its former self. Remember what the airline industry looked like in the 60s? Glamorous. Fun. Full of luxury. Compare that to the Greyhound in the Sky experience you get from most airlines nowadays. That’s what advertising has become.
Great analogy
Chief
Holding company agencies are done. As long as brands have a need to tell people things, there will be a need for advertising.
We’re just in a spot where the people in charge are doing everything wrong.
idk, vinyl is huge right now. Taylor Swift just sold like a million vinyls in the first week of album sales.
Agreed. Most of the industry should learn plumbing. ;);)
IDK, I can’t seem to scroll thru Instagram without seeing thousands of fucking sponsored posts instead of the actual posts from friends that I actually want to see!
I felt same and only learned yesterday that if you tap on the ‘instagram’ logo in upper left of screen , two options show up, one is ‘following’ and actually gives you what you follow for a change! You may have to repeat whenever you open the app but I’m glad I found it!
Beyond vinyl records, other analogies you are really hitting on are vinyl album design and record stores. Unfortunately, my sense is we are now in an era of permanent change in marketing services. In an era of “hyper personalization at scale”, AI & algorithms are simply going to become a bigger part of how marketing gets done. It’s the only way to get all the different “versions” of everything that is now required on the quick timing and costs that clients are willing to pay. Most pieces of communication last for only a short while in the market, so the investment in developing and producing them has to be super efficient. Some creative/media/experiential boutiques will always be hot and fashionable, but basically I see most organizations in our industry learning to do more with less people. And the clients are expecting the “productivity increase” to be passed along in lower compensation. Agencies are starting to push harder on the notion of faster better outcomes should mean more profits for the agency, but clients have typically won those debates in the end. In AdAge this week it was reported that procurement people are now showing up at marketing and advertising trade conferences…
While I obviously wish it were different, It has become harder (in the eyes of clients) in many cases for us to provide enough “added value” to support higher wages. For much of the advertising output, what once required legitimately “magical” writing or art direction or production skills can now be done well enough (at least by the standards of many clients) by many (or by AI) for less. While it is not exactly the same thing, this is what has happened to a lot of industries; lots & lots of companies can now make quality architectural designs, interior decorating concepts, pro level photography and graphics in short amount of time and very efficient cost.
Learn how AI integrates into client solutions (creative automation, insight mining, media optimization). You want to be the one saying, “Here’s how AI augments creative and drives margin,” not the one pretending it’s someone else’s problem, or hoping it will go away. AI is here to stay, and it's just a matter of time before every client mandates utilizing it.
fuuuuck i work at a record store
Vinyl is cool tho
Exactly.
I wish I was the type of person who believed advertising was done because it would mean my career thus far has been a dream.
Unfortunately I find that clients pay me for something fleshy to abuse and blame, something AI can never replace.
I think it’s going to be like any other industry who, by simple economics and technology, will downsize dramatically.
Look at the traditional photography or newspaper/print for example. Sure there’s still a need for niche photographers like for weddings, but overall the demand for this service has waned quite a bit. Stock photography, 3D modeling, now AI has killed demand.
Advertising agencies will go that same way. Some will survive as they tap into niche markets, needs. Most will die.
Rising Star
Judging by the amount of commercials I see every day, no.
With this vinyl analogy, do you mean only a handful of huge companies make the bulk of the world’s vinyl, offering “limited edition splatter variants” which are really just old records melted down and scraps from other runs thrown together and ultimately nothing special while bands wait an obscene amount of time to get their product back, frustrating everyone involved; Meanwhile a handful of smaller manufacturers make a killing trying to keep up with the demand of so many bands trying to print vinyl because record sales have continuously increased over the last 20 years?
Deprecated. 90% of the Vinyl industry is *poof* gone. It exists now only for nostalgia.
If you are in production, it sure as. Everything’s going AI. Our agency does all production with only AI now. But for everybody else it’s around.