So WPP announced Mark Read as its new CEO. Fellow WPP people, do you think it’ll change things? Our execs can’t shut up about how great he is & his knowledge of digital will be a game changer 🤷🏻‍♂️

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Personally, I think it should have been Shiv.

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Executives don’t change a damn thing, ever, except maybe the agency rhetoric that eventually finds its way into an onboarding deck.

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Oh he knows digital? Thank god, I was worried the new CEO might focus on something silly like creative

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Nope. Won’t change a thing. Only changes that happen will be because of necessity, ie lose a big account then merge agencies vs making a big change to better serve clients

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No. And let’s be honest, “knowing digital” and being operationally responsible for a group of digital companies within the network are different things.

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He took Wunderman from shitty to ...somewhat less shitty?

Heard from folks at POSSIBLE that things started changing for the better due to his involvement, so am cautiously optimistic

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I don’t think it’ll change much. He was head of Wunderman, which to be fair hasn’t exactly been setting the world on fire lately. He was a safe hire, a Sorrell inner-circle guy and I expect him to keep the ship going in a similar direction, maybe with a few more digital agency acquisitions in there. But who knows, maybe he’ll surprise us.

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