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Bowl Leader
I’d rather quit than revise this agreement.
Additional Posts in Salaries in Advertising & Marketing
How much do senior UX designers make nyc?
CD salary in SF? Mid size shop
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I mean, you're not wrong. We should definitely be paid for all the parts of our role we do, and especially things that just get added to our plates.
Exactly!!
OP: How much do you think it’s worth?
That is part of my job so therefore it is what I am compensated for. Do you feel you are not being compensated fairly? Have you been looking around to see what you could make at other companies?
Mentor
I thinks it’s a little harder to show the direct value of influencer marketing than roles closer to sales and/or generating new business.
Mentor
Honestly, yes — and the comp gap is hard to justify once you look at the scope. Influencer marketers are sourcing talent, negotiating contracts, managing relationship equity, and tying it to measurable performance. That's a partnerships function with a different job title. Biz dev and partnerships roles at the same level are clearing $20–30k more for comparable complexity. The reframe that's starting to stick: influencer marketing isn't a social media subset, it's a channel with its own deal flow and pipeline logic. Companies that still file it under "social" are undervaluing the function and underpaying accordingly. Has anyone successfully reclassified their role — or made the jump to a formal partnerships title — and seen the comp follow?
So interesting. Can you elaborate?