Sr. AD salary Toronto: Around CA$ 100K according to glassdoor. Is this accurate?

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Seems about right. Depends on the size of the shop.

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Thank you!

Seems high unless you have a bunch of international gold awards (not silver or bronze)

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I have Addy's Gold.. which is National level USA. Don't know if that's enough.

I'm in Toronto and it spreads the gamut. From personal experience I was promoted to Senior at 100k (medium size independent direct shop) but then got headhunted by one of the biggest integrated shop in town. Their starting point was 85k.I laughed at thevoffer but somehow they manage to find the budget (30k more) to make it worth it. But I'd say when you start to get at that level title/pay is all over the place. It really depends on experience. I keep getting call for ACD positions that pay less that I currently make as a senior (125k). I'd say my experience is probably not the norm but if you're worth it, you're worth it. To give you a bit more insight, when I hit senior, I had 7-8 years in the industry with couple of CMAs, Promos and some Cassies in the bag. Also my field is not above the line. I specialize in direct and digital. Another factor to consider are the benefits. Some places offer RRSP matching so that can be an extra 4-9% in your wallet. So you have to look at it as a total package. Hope that helps

helpful

Welcome. Coming from a different market/international-experience is always appealing and probably would give you a bit more of an edge over other candidates. As for more money, not sure. Depends on the book and if you're coming from another similar or bigger market. Good luck. Stay safe.

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