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Mike Myers’ make up 😳
Layoffs at Omnicom shops today?
Where are people leaving en masse?
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Rising Star
Lighten up my guy it was pretty funny and the crazy ones isn’t some sacred object.
It was lazy to rip off an old ad. So…I guess that makes it on brand?
It’s not a ripoff if it’s a very obvious parody. And a great one brw. Turning an ad that celebrates geniuses into one that celebrates lazyness is pretty effing good.
WK I didn’t say it was a good parody, just not a rip off
Rising Star
Super funny to me that people were sitting around eating 7 layer dip getting super upset about a 30 year old ad like it’s a drawing of Mohammad’s face. Every ad should be parodied and recycled none of what we do actually matters. Let’s have fun and burn it all down.
Rising Star
You’re just proving my point. These are just commercials, not to be taken seriously and made to be forgotten in a few months.
Don't you feel like it's an ad made for creatives and not consumers?
Chief
95% of the ads tonight have been a new low. But yeah im amazed that made it past the ECD…
If you think that they did an ad celebrating brilliant laziness and the ad itself was a lazy copy of a brilliant one then everything falls into place… and makes it in fact lazy brilliant
Rising Star
No.
Nobody outside of this business even remembers crazy ones. Certainly not anyone born after it came out. It’s so lazy and it’s such advertising inside baseball
Rising Star
Mermermermer. Your CD card should be revoked.
I do know the ad they’re parodying. But, I didn’t make the connection until people started calling it a rip off. So, I know people outside the industry definitely didn’t know. My mom and dad both laughed at parts. So, I think—for the rest of the non-cynical, non-advertisers out there—it might have done its job.
Nope. Not initially, no.
Pro
No way the client knew the reference
bomp-bomp-bomp…
Rising Star
It’s not stealing. It’s parody. Relax. They aren’t trying to get away with anything; they hope you’ve seen the Apple ad.
Ironically, the Apple ad was accused of ripping off Jack Karouac… “The only people for me are the mad ones, the ones who are mad to live, mad to talk, mad to be saved, desirous of everything at the same time, the ones who never yawn or say a commonplace thing, but burn, burn, burn, like fabulous yellow roman candles exploding like spiders across the stars and in the middle you see the blue centerlight pop and everybody goes “Awww!””
I do remember "The Crazy Ones," and I was a bit put off by the brazen Cutwater spot by AKQA. In fact, I watched it in the presence of a friend who works at AKQA (though not on this account) and threw him some necessary shade for that thing.
Though I do think of "The Crazy Ones" as one of the most iconic spots ever, the parody (yes, I understood it as a parody, since it was such a direct lift) didn't upset me... UNTIL I saw the one-pager AKQA put out about the spot. They (still attempting to stay in that META, self-referential mode, I guess) talk about this work with barely any reference to the original that they are parodying, other than to say they were "inspired" by the Steve Jobs speech.
That's a hack's take, IMO. I agree--student-level BS that shouldn't have made it to air.
Rising Star
Which was worse, the Crazy Ones rip off or the Terry Tate rip off?
Chief
Both ECDs who approved those ads should be fired into the sun
Rising Star
is it a rip off if it’s just so obviously a parody?
Too bad these mentions can’t be tracked 🙃
Rising Star
It's low hanging and very studenty..cbb either ways
At first I was pretty put off by the parody since the original was one of my favorite ads when it came out.
I also thought it felt too inside baseball.
But, given that the whole thing is about achieving greatness with little effort…I reluctantly say it works for me.
I do…but I guess to prove their point about working smarter and being lazy?
Rising Star
The idea of your ad was to parody another ad that “like no one even knows”? Then what’s the value? There’s no “there” there, and it’s just lazy creative. It’s also an idea that every tram has shown me for every manifesto type project I’ve ever worked on. “What if we riffed off (insert lee clow spot)”
That’s not an idea. it’s copying homework.
Agree it’s pretty inside baseball. Felt like advertising for advertisers - who apparently didn’t love it, anyway.
I mean, how could you even pitch that!?
Rising Star
That’s AKQA for you
Rising Star
I believe they just moved to akqa