Thoughts about how to charge for in-house programmatic / trade desk? Do you charge commission or more dynamic cpm? Resources and benefits are substantial and not recouped by our current structure.

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Posting as :
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Retainer is the best. Commission makes you have to lie to clients and they are catching on. If a campaign is doing bad I was told multiple times to talk around how we should fix it and spend all the money. On a retainer model, you can say this campaign sucks let's turn it off and you don't lose billable hours. Way more transparent.

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In-house at the client?

Sorry no this is agency side charging clients and managing directly vs through vendors

Do a retainer model. Margin is a great way to make money, but it creates a conflict of interest if you’re an agency.

Can you elaborate on why this would be a conflict of interest?

We do a flat fee and then use managed services (which the manager marks up CPM).

What do you charge for search or Facebook? Why is the DSP different?

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